Consultancy Services for Behavioral Change Campaign

Home Consultancy Services for Behavioral Change Campaign Consultancy Services for Behavioral Change Campaign RFP - Request for proposal Office UNDP-MWI - MALAWI Deadline 18-Nov-26 @ 04:00 AM (New York time) 18-Nov-26 @ 04:00 AM (New York time) 03-Nov-26 @ 12:00 AM (New York time) Reference Number UNDP-MWI-01016 Contact Procurement Officer - procurement.malawi@undp.org Procurement Officer - procurement.malawi@undp.org This specific tender is managed via the new supplier portal system of UNDP Quantum. If you are interested in submitting a bid for this tender, you must subscribe following the instructions in the user guide . If you have not registered a profile with this system, you can do so by following the link for Supplier Registration . If you already have a supplier profile, please access the negotiation using quicklink or please login to the Supplier Portal , then search for the negotiation using the reference number UNDP-MWI-01016 , following the instructions in the user guide . Introduction Scope of work. The assignment will be implemented through two complementary national campaign waves designed to progressively move consumers from awareness and perception change to trial, market engagement and adoption. Campaign Wave 1: Awareness, Aspirations and Perception Change The first campaign wave will focus on creating widespread awareness and shifting public perceptions around clean cooking. Campaign messages will position clean cooking as: · Modern and aspirational. · Safe for households and families. · Beneficial to health and wellbeing. · Convenient and reliable. · A symbol of dignity, progress and national development. The campaign will be delivered through: · National radio and television platforms. · Digital and social media channels. · Community outreach and engagement activities. · Strategic partnerships with public and private sector actors Campaign Wave 2: Market Activation and Adoption The second campaign wave will focus on converting awareness into consumer action and encouraging adoption of clean cooking solutions. The campaign will emphasize: · Product demonstrations and experiential learning. · Consumer testimonials and success stories. · Peer-to-peer influence and community champions. · Affordability options and payment solutions. · Trusted information and customer support pathways. · Direct links between consumers and clean cooking suppliers. Implementation channels will include: · Mass media reinforcement campaigns. · Communit