Development partnership for data-oriented and AI-assisted customer guidance
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Description & Project Overview
Development partnership for data-driven and AI-assisted customer guidance BACKGROUND OF ACQUISITION Strategic direction towards 2030 The main goal of Business Finland's Strategy 2030 is to achieve the best customer experience in public administration and to increase Business Finland's effectiveness in the renewal, growth and internationalization of Finnish business life. Achieving the goal requires a shift from the current partly manual, reactive and expert-dependent operating models towards data-driven, predictive and scalable customer guidance. The aim of digitization is not only the development of systems or the introduction of technology, but the comprehensive renewal of operating methods, processes and capabilities. Business Finland wants to use data, analytics and artificial intelligence to identify, guide and serve its customers, and to free up the time of its experts from background or routine tasks to more effective customer work. At the same time, the goal is to strengthen listening to customers and utilizing customer understanding as part of the development of services, operating models and customer relationships. Customer experience, effects of customer guidance