Framework agreement with an agency for location marketing and public relations of the Thuringian Ministry of Economics, Agriculture and Rural Areas (TMWLLR)
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Description & Project Overview
The subject of the tender is the conclusion of a framework agreement with just one TMWLLR agency for location marketing and public relations. The agency supports the client on demand in communication relating to the topics of business, tourism, agriculture/culinary and life in rural areas. The primary target groups for location marketing are nationwide companies, tourists, investors, skilled workers and families; The secondary target group is the Thuringian population.
The communication highlights the soft location factors under the motto “Thuringia – the Green Heart of Germany”. The contract does not include state marketing including the corporate design of the Thuringian State Chancellery, the press work of the TMWLLR, and the website www.tmwllr.de.