Public contract for the design, implementation and evaluation of the information and awareness campaign in the context of the Perinatal Program on behalf of the National Institute for Health and Disability Insurance

This assignment concerns the design, planning and implementation of a new communication campaign in the context of the Perinatal Program. This campaign aims to inform, raise awareness and guide healthcare providers in order to promote knowledge, acceptance and sustainable use of the program. In addition, the campaign aims to facilitate information for the target groups concerned, to optimize prevention, support and access to care during the prenatal and postnatal period and early childhood and to increase awareness of the associated instrument, Born in Belgium. The presentation is based on the conception, the planning and the mise en œuvre d'une nouvelle campaign de communication dans le cadre du Program Périnatal. This is a campaign to inform, sensitize and accompagner the professionnels de la santé, in favor of a connaissance, appropriation and a durable utilization of the program. Elle a également pour objectif de faciliter l'information des publics concernés, d'optimiser la prévention, le soutien et l'accès aux soins durant la période prenatale, postnatale et de la petite enfance ainsi qu'accroitre la notoriété de l'outil associé, Born in Belgium.