2026/107 Creativity, design, execution and production of an institutional advertising campaign for the academic offer of masters and postgraduate studies

Services necessary for the creative conceptualization and development of a communication campaign for the promotion of the University of Barcelona's master's and postgraduate programs, including the creation of the creative concept and its development in different pieces and communication formats. The task includes the conceptualization of the creative line and graphic development of the campaign, as well as its materialization through audiovisual production and, where appropriate, photography, and the subsequent adaptation to the different channels and formats planned. The creative concept must have a transversal character and be applicable to the different communication needs of the University of Barcelona, ​​both in generic campaigns and in specific communications linked to the different areas of knowledge and the different master's and postgraduate degrees. The object of the contract also includes the exploitation rights of the materials, parts and contents developed under the contract will be transferred to the University of Barcelona for a period of three (3) years, starting from the launch of the campaign, initially planned for the month of January 2028 or for a longer period up to a maximum of five (5) years, maximum allowed by law if the successful tenderer offers it as an improvement. The assignment will include the exploitation methods necessary for the dissemination and use of the campaign in the channels and supports provided for in the technical specifications. The scope, characteristics, technical requirements, execution phases and deliverables associated with the services covered by the contract are defined in the technical specifications (PPT). Place of performance: Barcelona, Catalonia, Spain Contract type: Serveis Procedure: Obert simplificat Processing type: Ordinària Covered by the WTO Government Procurement Agreement (GPA)