Centre in the Square Branding Strategy Initiative
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Description & Project Overview
Centre In The Square (CITS), the not-for-profit performing arts centre in downtown Kitchener, invites proposals from qualified firms to lead a branding revitalization initiative. The selected proponent will build on CITS’s 2026–2031Strategic Plan and recent audience research to develop a research-informed brand strategy, positioning and brand architecture, messaging, a refreshed visual identity, brand guidelines and tools, and a launch and rollout plan. The Centre In The Square name will be retained. The maximum budget is $75,000, excluding HST, inclusive of all fees and expenses. Work is expected to begin in January2027 and run approximately three to five months. Questions are due by Friday, October 30, 2026 and must be directed in writing to Jonathan Randall atjrandall@centreinthesquare.com. Proposals are due as a single PDF by email by 2:00 p.m. ET on Friday, November 20, 2026.Please see the attached RFP document for full details.