United States – Public relations services – Policy Dialogue and Public Diplomacy Facility for the United States

The objective of this action is to strengthen transatlantic collaboration to promote EU interests and priorities in important policy areas, demonstrate the EU's global reach, address global challenges and amplify shared values. Public diplomacy and policy support are relevant tools contributing to improved transatlantic relations: maintaining the EU-US partnership requires actively engaging key stakeholders and audiences to fundamentally raise awareness of the EU, amplify our shared values, and promote the importance of the EU-US relationship among them. On the one hand, the action will enhance EU foreign policy objectives through strategic public diplomacy activities in the United States that engage meaningfully with targeted audiences to build trust and mutual understanding. On the other hand, it aims to provide a framework for rapid action as well as enhancing opportunities for engagement when they arise through a Policy Dialogue Support Facility mechanism. The action enables sustained engagement with decision makers, media and opinion shapers, civil society, business and industry leaders, think tanks, academia, youth, and the cultural and creative sectors. By using a combination of policy dialogue support and public diplomacy, the action will enhance the visibility and credibility of the EU in the USA and contribute to closer alignment between EU and U.S. policy positions and approaches, including on major foreign policy, security, economic, digital and global governance challenges. The action will target federal, State and local level stakeholders on key priority areas based on mutual interest and ability to develop cooperation.