Recruitment of an Expert in International Marketing and National Brand Communication for technical support to ADB

REQUEST FOR EVENTS OF INTEREST (CONSULTANT SERVICES) SELECTION OF INDIVIDUAL CONSULTANTS Country: Burundi Project Name: Project for Employment and Economic Transformation (PRETE NYUNGANIRA) Loan/Credit/Grant Number: IDA Grant No. E-2650-BI Project number: P172988 Title of the mission: Expert in international marketing and national brand communication for technical support for technical support to the Burundi Development Agency (ADB) Reference number (according to the Procurement Plan): BI-ADB-532018-CS-INDV The Republic of Burundi has obtained financing from the World Bank to cover the cost of the Project for Employment and Economic Transformation (PRETE), and intends to use part of the amount of this grant to make payments under the following contract: “Expert in international marketing and national brand communication for technical support for technical support to the Burundi Development Agency (ADB)” . The consulting services (“the services”) consist of providing support to the ADB in carrying out the missions assigned to it through its strategic plan and in connection with Communication and Public Relations, including international marketing, national brand communication as well as capacity building of ADB staff in terms of marketing and communication. The consultant's tasks will include (non-exhaustive) tasks: (a) Develop the ADB's institutional communication strategy; (b) Develop a communication strategy for the Country marketing strategy and the popularization of the country brand; (c) Support ADB executives in managing and updating the Agency's website and proposing improvements to the ADB graphic charter; (d) Design and deliver marketing and communications training for the benefit of micro, small and medium enterprises (MSMEs); (e) Ensure capacity building