Communication strategy consumer information 1 Creative 2 Communication strategy consumer information 1 Creative 2

Communication strategy consumer information 1 Creative 2 Communication strategy consumer information 1 Creative 2
The public procurement is the implementation of the communication plan tools aimed at raising consumer awareness of the benefits of freshwater fish consumption and the environmental benefits of aquaculture, in accordance with the proposed Communication Strategy OP Fisheries 20212027 (Part 1) for the period 20262028.For all the above formats, texts and graphic designs will be developed up to the stage of final graphic implementation. Delivery also includes production design for individual media and communication channels, selection and coordination of third parties involved in advertising production, quality control and the provision of appropriate administration and documentation. The specific outputs of this part include not only the final insights but also all the supporting documents necessary for the full use of the orderer: 1) design of the visual advertiser 2) design of a print advert 3) design of an outdoor format (billboard, bigboard, CLV, hyperbe, etc.) Part 2: Creative oversight of the implementation of this campaign is the follow-up to the implementationthe activities in the production and media part of the communication campaign, including: 1) ensuring synergies with the suppliers of the production or media part; 2) proposals for website modifications and any campaign micropayments; 3) other related activities leading to the execution of the marketing strategy; the detailed specifications of the subject-matter of the public procurement and all commercial, payment and technical conditions are set out in the binding text of the draft framework contract contained in Annex No 1 to the procurement documentation; the public contract framework will be concluded for a fixed period of time, by 15 November 2028, or by the time the total financial amount (maximum total price) is exhausted.