Marketing and media service for economic and business development

The subject of the tender is the implementation of marketing activities with creative, digital and media services both in Estonia and in international target markets. Lots note: The public procurement is not divided into parts within one procedure, because the subject of the framework contract is services that work together functionally and are necessary to achieve the same goal. Given that activities and campaigns related to digital marketing and creative services must be implemented across target markets and/or in several target markets at the same time (i.e. a campaign on the same topic in several markets at the same time), it is not effective to cooperate with a different partner for the same campaign in each target market. The procurer has taken into account the logic and peculiarities of the operation of the given business sector. The purpose of the procurement is to ensure the fulfillment of the strategic goals of the EIS in Estonia and internationally through the implementation of efficient and effective marketing activities and their uniform execution in different target markets, therefore dividing the procurement into parts is not practical considering the object and purpose of the procurement. Dividing into parts would make the organization of service execution (especially the harmonization and coordination of the activities of the different parts executors) technically excessively complex. The public procurement is not divided into parts within a single procedure, because the subject of the framework contract is services that function together functionally and are necessary to achieve the same goal. Given that activities and campaigns related to digital marketing and creative services must be implemented across target markets and/or in several target markets at the same time (i.e. a campaign on the same topic in several markets at the same time), it is not effective to cooperate with a different partner for the same campaign in each target market. The procurer has taken into account the logic and peculiarities of the operation of the given business sector. The purpose of the procurement is to ensure the fulfillment of the strategic goals of the EIS in Estonia and internationally through the implementation of efficient and effective marketing activities and their uniform execution in different target markets, therefore dividing the procurement into parts is not practical considering the object and purpose of the procurement. Splitting would change the performance of the service