Design and implementation of training-actions under the Regional Training Plan 2027 for tourism professionals in the centre of the Loire Valley

Design and implementation of training-actions under the Regional Training Plan 2027 for tourism professionals in the centre of the Loire Valley
Lot no 1: encourage your customers to return: boost your welcome! - identify the importance of its mission welcome - be able to adapt to the requirements of different types of customers (face to face, telephone, email, networks) - be capable of adding value to their face to face reception, by telephone and by email - acquire tools to manage conflicting situations and respond to destabilizing behaviours lot no 2: perform in its narrative techniques for reinvented guided tours - identifying visitor expectations for guided visits - design and tell a story in writing and orally, using its guided keys - develop effective storytelling - know how to write and tell storiesto use emotions to capture its audience - integrate generative ai in the development of its storytelling lot no 3: writing in easy to read and understand (falc) - identify the difficulties of intellectually disabled people in accessing written information - create and transcribe written documents by applying the rules of easy to read and understand - involve intellectuals with the development and interpretation of easy to read written documents - apply the production assessment methodology in falc lot no 4 make a reflection to make an exception - understand the principles of accessibility and accessibilities in tourism -identify regulatory obligations and needs of different public bodies - assess the level of accessibility of its activities (reception, traffic, signalling, information and digital tools) - implement concrete actions to improve reception and customer journey by identifying friction points - value its commitment to accessible tourism (communication, labels) lot no. 5: label tourism & handicap: the keys to adapting its reception - identify different persons with disabilities and their needs - know the regulatory context and understand the issues of accessability and the tourism & disability label - learn the difficulties and obstacles associated withaccessibility of a place by type of disability - to be able to welcome and inform persons with disabilities lot no 6: use the tools of artificial translation intelligence in a relevant way - identify the main ai translation tools and understand their specificities (automatic, assisted, generative) - choose the most relevant translation tool for your professional activity in oral and written language lot no 7: accompany your service providers in their pricing strategy - understand the issues of an eco-responsible event and identify its main sources of impact - integrate the eco-design organisation at each stage of the design process involving all stakeholders - engageplace concrete impact reduction actions and evaluate them using simple indicators - value your engagement credibly through existing labels and benchmarks lot no 8: sell at the right price to maximize your income - understand the basics of dynamic pricing (yield management) - adapt your prices according to seasonality and demand - build a consistent pricing grid - identify periods with high and low potential lot no 9: value tourism with digital photography - understanding and identifying the issues of photography in the customer's choice - understood the basins of displaying a place, dish, accommodation or activity - master the baseline rulesand good practices of digital photography - use free image creation and editing tools, including artificial intelligence - knowledge of image rights and intellectual property legislation lot no 10: improve the performance of your website to boost sales - define a web strategy aligned with the sales objectives of your tourism business - have a structured, attractive and conversion-oriented website - optimize content and natural seo - integrate and set up online booking or payment tools - analyze site performance and adjust actions to increase sales lot no 11: write persuasively to trigger the actionto purchase - know the basics of tourism copywriting to apply them - write attractive titles and descriptions - highlight the distinctive assets - use ai as a web writing aid lot no 12: put your tourism offer on stage: photograph, tell and make you want to - succeed in your product and tourist location photos - build a consistent visual storytelling - optimize your visuals for each platform lot no 13: tell your tourist offer in video content: from shooting to sharing - success in your products and tourism location videos - produce engaging short videos - built a consistency visual storyline - optimizing your platform for each lot no 14 develop a websiteeffective web to boost sales - identify the essential elements of an effective tourist site - integrate and set up a booking engine - optimize user experience (ux) and purchase journey - measure the performance of its site lot no 15 develop its marketing via social networks - select the social networks appropriate to its activity and objectives - build a consistent editorial line - create attractive content (photos, videos, maps) - understand algorithms and maximize organic reach - analyze its performance on the networks lot no 16: e-tourism: to better support its providers - understanding the channels and actors of e-tourist - understood the e-tourismtraveller's online shopping behaviour - identify the issues of online marketing for local service providers - position the role of the tourism office and agency in this ecosystem lot 17: maintain the legal aspects of online trading - draft compliant gtcs for online sales - compliance with the gdpr - understand the taxation applicable to tourism activities - prepare the switch to e-invoicing lot 18: advise its service provider in online booking tools - distinguish between different types of booking instruments (booking, channel manager, booking) - assess the adequacy between a ticket profile and the profile of a ticketing toolprovider - know the key features of open pro, addock and open billet - guide a provider to the solution suited to their needs lot no 19: diversify their distribution channels without losing control - arbitrate between direct sales and otas according to their profile - understand channel manager - and market tools - avoid overbooking problems - tourinsoft (regional vit) presentation lot no 20: accompany its providers on ota: from diagnosis to recommendations - navigate and compare the interfaces of the main ota's - conduct an ota presence audit of a provider (fiche, rates, photos, reviews) - identify priority optimisation levers - produce a synthetic and actionable audit reportno 21: starting otas without fail - understanding the economic models of ota - knowing how to set up your account on the main platforms - applying basic best practices - avoiding common mistakes of beginners lot no 22: optimizing the visibility of my offer through regional tools - creating and optimising your offers on tourinsoft (vit) - using fairguest's data and recommendations - maximizing its visibility in the regional tourism ecosystem - articulating its regional device with its private channels lot no 23: decrypting and evaluating the descriptive description of a tourist offer - identifying the criteria for an online offer - making an efficient simple diagnosis of a provider's product - fileformulation of concrete recommendations for improvement - using a standardised evaluation grid (to be built up in a workshop) lot 24: building an online offer to better appeal to its customers - structuring a clear and differentiating offer - defining its target and customer personas - building a compelling value proposition - identifying the value labels for the lot 25 region: selling its offer online: the right choices for its business - identification of key e-tourism trends - distinguishing the main distribution channels according to the type of offer (hosting or business) - understanding the customer's digital journey - positioning its business in the online ecosystem lot 26: boosteractivity in managing its online reputation - understanding the impact of booking reviews - establishing a review collection strategy - responding effectively to positive and negative reviews- configuring and optimizing google business profile - using ai to save time in manages reviews lot no 27: assisting its providers in managers of their e-reputation - understanding how the main reviews platforms work - identifying best practices for responding to reviewsadjusting prices according to demand - factors influencing prices: seasonality, events, competition lot no 29: writing for the web using artificial intelligence - understanding the specifics of web writing - understanding tourists' expectations and adapting the tone - mastering web writing techniques for tourism - using ai to optimize its writing (chatgpt) - evaluating and optimizing texts for the web lot no 30: making customer reviews a commercial asset with the help of artificial intelligence - identifying the issues and mechanisms of tourism e-reputation - identify customer reviewing and identifying signals through ai tools - mia in place and effectively analyzeautomated on their e-reputation - formulation of responses tailored to customer feedback based on artificial intelligence lot no 31: optimizing its seo on articial intelligence generative tools a (geo) - understanding how seo works on ai tools - mastering seo with geo (generative engine optimization) - establishing its geo seo strategy - estimating the first steps to make its information on ai tools visible: lot no 32 calculating the contribution of its actions: identifying the economic caches and driving performance - knowing the figures between revenue, margin, profitability and contribution -identify and value the direct, indirect and hidden costs - calculate the economic contribution of a shop, event, service or commercial action - use the results to inform strategic choices and arbitrations lot no 33: measure and value tourism office contribution to the development of its territory - identify different forms of territorial contribution - measure profits to professionals and the tourism ecosystem - build simple and relevant indicators - develop a territorial contribution dashboard - value results in dialogue with elected officials and financiers lot no 34 together, more visible offices:tourism in the micro-destination time - strengthen the legal framework for working on a scale beyond its territory of competence - identify the relevant level of mutualisation to form a micro-destiny - the first keys to embarking on the process - drawing on the territories that made it lot no 35: maintaining and supporting the implementation of the lemeur act - describe and interpret the legal frameworks applicable to tourist furnished rental - identifying the key contributions of the lemeur law and their operational impacts - implementing the administrative and tax obligations of the management - securing and optimising a short-term rental activity lot no 36: maining the operational impact of thelegal aspects of online marketing to better support its service providers - know the minimum legal obligations of a service provider selling online - identify frequent non-compliance situations - guidance to competent resources and experts - raise awareness among service provctors of the risks of non-conformity lot no 37: know and apply the legal and ethical aspects of artificial intelligence in tourism - integrate legal issues in the conduct of an ai project - identifying tools for protecting ai by intellectual property - understand the issues and main mechanisms for protections of personal data - prevent legal consequences of aithe use of ai lot no 38: guaranteed head even with a tight budget: anticipate, adapt, reinvent - rationalise costs and skills - skills/knowledge to be developed/reinforced - analysis and optimisation of internal processes - mutualisation of resources and interterritorial cooperation - predictive management of jobs and skills (gpec) - leadership of change and support of teams - use of digital tools to gain efficiency - priority of missions and value-added management - lot no 39: communication in times of crisis - identify the types of crises faced by communities and tourism organisations - rules of controllot no 40: manager of difficult behaviours - identify the individual and collective factors of difficult behavior - adapt your communication to regulate behaviour - resolve assertively and restore a cooperation framework - manage your own emotions to better approach the relationship - activate external team contacts in case of blockage lot no 41: master delegation to gain efficiency - implement rigorous and effective delegation techniques. - create favourable conditions for employee accountability. - delegate to develop employee skills. - make delegation maintenance a strong moment in management lot no.42: recruit, coach and train seasonal staff - master the different stages of management of a seasonal personnel - integrate the seasonal person into their new professional environment - loyalty to seasonal employees lot 43: conduct an eco-responsible event - understand the issues of an ecoresponsive event and identify its main sources of impact - integration of eco-design at each stage of the organisation involving all stakeholders - implement concrete impact reduction actions and assess them using simple indicators - value its commitment credibly to existing labels and benchmarks lot 44: encourage sensitivity and encourage visitors to adoptecogestes - knowing how to communicate its responsible commitment - identify biases and decision-making levers - set up actions to change behaviours - value its approach to its customers lot no 45: optimize the operating costs of its tourist accommodation through ecohests - know the risks and impacts on its accommodations - know how to calculate its key ratios - build a first personalized action plan through a panorama of best practices in the sector - valualize its approach from its customers loto no 46: optimizing the operating cost of its restaurant through ecohs - know what the risks are and how to estimate its restaurant's impacts - knowledge of its ratio with ecohesteskey - building a first personalized action plan through a panorama of best practices in the sector - valorizing its approach to its customers lot no 47: prioritizing short circuits and zero waste in catering - identifying, knowing local networks - creating local partnerships - implementing a zero waste practice and adapting its catering offer - encouraging eco-customers in its establishment - valorising its customer approach lot no 48: integrating vegetable cuisine into its caterers - identify the potential of the kitchen as a complementary offer - knowing the key ingredients of the vegetable kitchen map - having concrete actions to take with vegetable cards - valorising the quality of the food -the following is a list of the activities of the company: - to become a 'bicycle host' - to know the profiles and expectations of cycling customers - to master the stages of a cyclical tourist product from its design to its marketing - to understand the criteria for eligibility for the label - to comprehend the label issues for its lot 50: ecolabels and certifications: how to choose and take action? - to assess the environmental performance of its establishment - to learn the steps of implementing an ecolabelling start-up and to master the driving tools - to discover the best practices and implement them - to start the process of environmental protection:the most appropriate eco-labelling for its establishment