Master Service Agreement Media Agency Services - Indonesia

TechnoServe Public Solicitation: Master Service Agreement Media Agency Services - Indonesia Reference Number: RQ11151 Region: USA & Global | Performance Location: USA & Global Published Date: Oct 21, 2026 | Due Date: Nov 14, 2026 Notice Type: Request for Proposals Selection Criteria: - Technical proposal - Understanding of TNS’s objectives and target audiences, proposed media strategy and media mix, relevance of proposed media platforms/publishers, media buying and campaign management approach, and proposed account team. (40 pts) - Financial proposal - Competitiveness and reasonableness of media rates, overall media costs, agency fees, applicable charges, discounts, added-value opportunities, and overall cost transparency. (30 pts) - Experience and Track Record - Agency’s relevant experience working on similar assignments, credentials with references and evidence of successfully completed assignments (30 pts) Project Background: TechnoServe (TNS), through its Millers for Nutrition (M4N) program, requires media planning, buying, and related media services to support its communication, outreach, and event activities. For more information, please check https://www.technoserve.org/. TNS intends to establish a Master Services Agreement (MSA) with a qualified Media Agency (“Agency”) to provide media-related services for its activities in Indonesia on an as-needed basis. This MSA establishes the general scope, service requirements, and standards applicable to media services. The specific campaign or event objectives, target audiences, media channels, publishers, placements, timelines, deliverables, budgets, and fees for each assignment will be established in an individual Work Order issued under the MSA. Objective The objective of appointing The Agency is to support TechnoServe’s marketing, communication, outreach, and event activities through effective media strategy and execution that will: Increase awareness and visibility of TNS activities and events; Reach and engage relevant target audiences, including, where applicable, government stakeholders, private-sector stakeholders in wheat flour, edible oil, and rice fortification, and consumers/ community; Secure relevant media reach and engagement during and after applicable campaigns or events; Maximize the effectiveness of the approved media budget; Provide clear reporting and evaluation of media activities and results. Scope of Work: The Agency shall provide media planning, publisher coordination, campaign management, reporting, and reconciliation services as requested by TNS. Media Planning and Strategy The Agency shall provide the following services: Coordination, development and publication of press releases and articles based on TNS’s objectives, target audience, timeline, and approved budget; Researching and drafting articles that highlight aspects of food fortification in Indonesia, in particular wheat flour, edible oil, and rice fortification; Coordinating with TNS’s technical staff and private sector partners to gather insights and quotes; Securing placement in reputable news outlets, industry journals, or high traffic digital platforms; Sourcing or suggesting photography/ infographics to accompany the text. Assist TNS to analyze relevant audience, media, and market insights where available; Recommend corrective action or make-good placements where there is material under-delivery; Obtain and negotiate media rates, packages, discounts, and added-value opportunities; Coordinate with publishers and media owners regarding booking confirmations, materials, specifications, publication dates, and placements; Media may include, but are not limited to: Online news and digital publishers; Newspapers and magazines; Radio and television; Social media publishers; Newsletters, podcasts, and other relevant media. Event Media Services Where applicable, the Agency may coordinate media activities in connection with TNS events/ activities, including: During the event, the Agency may coordinate media attendance and event coverage, live online media coverage, interviews, photo/video coverage, speaker or VIP coverage, and other agreed event-day media activities. Post-event, the Agency may coordinate event recap articles, editorial coverage, interviews, photo/video recaps, and other agreed post-event media exposure. Required Deliverables: Depending on the applicable Work Order, the Agency's deliverables may include: Media invites to the events at least to 10 national and major media platforms; Media placement across at least 10 top-tier media platforms/ publishers/ KOL, where required and as agreed with TNS; Articles amplified across at least 20 tier 2 and 30 tier 3 media platforms/publishers, respectively; Professionally written and fact-checked article drafts (at least 2 drafts per event/ activity) for TNS’s target audiences, including, where applicable, government stakeholders, private-sector stakeholders in wheat flour, edible oil, and rice fortification, and consumers/community; Article placement and visibility, including reasonable efforts to maintain prominent search positioning and/ or achieve high traffic for the agreed period following publication; Proof of agreed media delivery/ publication; Impact report: brief summary of reach, engagement, and audience sentiment; Media reconciliation and supporting documentation. Specific deliverables shall be defined in the applicable Work Order provided by TNS. Reporting The Agency shall provide campaign reports in the agreed format and frequency. Reports shall include, as applicable: Proof of media delivery, including online publication URLs and screenshots, print publication copies/ scans, social media links where applicable, publisher reports, campaign period and placement, or other relevant evidence of placement; Appropriate records relating to media plans, bookings, campaign delivery, expenditure, invoices, and Services performed under this MSA; Reach, views, impressions, traffic, engagement, or other relevant agreed metrics; Media spend as well as planned versus actual delivery; Added-value exposure, key findings and recommendations; Supporting documentation reasonably requested by TNS for verification, reconciliation, and audit purposes, subject to applicable confidentiality obligations. A final campaign or post-event report shall be provided upon completion of the applicable assignment. Account Management The Agency shall assign an appropriate account team to manage TNS's requirements and act as the main coordination point between TNS and relevant publishers, media owners, platforms, and other third parties. Compliance The Agency shall perform the Services in accordance with: Applicable laws and regulations; Applicable advertising and media standards; Relevant publisher, media owner, and platform policies; TNS's applicable brand and communication guidelines; Other reasonable requirements communicated by TNS. The Agency shall promptly notify TNS of any material compliance issue affecting the Services. Confidentiality The Agency shall maintain the confidentiality of all confidential information, campaign information, business information, data, materials, and other information provided by or on behalf of TNS. The Agency shall use such information solely for the purpose of providing the Services and shall not disclose it to any third party except as necessary to perform the Services or as otherwise authorized by TNS. Work Order Individual campaigns, projects, or events shall be governed by an applicable Work Order specifying, as applicable: Campaign or project objectives; Target audience/ scope and deliverables; Media channels and publishers; Campaign period; Media budget; Agency fees; KPIs; Reporting requirements; Other campaign-specific terms.