DSP AdServer Marketing
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Description & Project Overview
Service Oct 19, 2026 | The aim of this tender is to evaluate and procure a suitable licensing partner for the Google Marketing Platform (GMP) in order to build a uniform, future-proof ad tech infrastructure for SBB's data-driven marketing. The focus is on creating a central technological basis that enables planning, purchasing and control, optimization and measurement of digital marketing measures across various business areas. The implementation takes place in close cooperation with a media agency and the SBB.
Object of procurement SBB is looking for a qualified and experienced licensing partner to procure the Google Marketing Platform (GMP). The provider delivers the GMP license, carries out the technical implementation and provides support services. The subject of this tender is the provision of the necessary licenses (Display & Video 360 and Campaign Manager 360) via an authorized partner model from Google as well as the support of SBB in the introduction, operation (without setting up campaigns) and maintenance of the platform.
The partner to be procured takes on the role of the licensing partner and ensures access to the platform as well as the necessary contractual and billing services. He also supports SBB in the areas of support, advice and the further development of platform use. The complete procurement item can be found in the tender documents. Swiss Federal Railways SBB, IT Purchasing