Czechia – Advertising and marketing services – Provision of comprehensive marketing and advertising services for the Czech Republic

The subject of this public order is the provision of comprehensive marketing and advertising services for Czech Radio (hereinafter referred to as "ČRo"), consisting of marketing activities with an emphasis on comprehensive intervention and a focus on strategy, creativity and implementation (ATL) and marketing activities with an emphasis on regional scope and a focus on event marketing, production and other forms of communication according to the specific needs of the Czech Republic (BTL). Within the individual specific segments of the subject of public procurement, the contracting authority requires the following: - Creation of marketing strategies - Implementation of ATL marketing campaigns